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Event Details

    Selling the Value of HR to Executives

    Date: February 12, 2014, 11:00am – 1:00pm
    Anne Mary Cullins
    Hampton Inn Waldorf
    3750 Crain Highway
    Waldorf, MD 20603
    (301) 632-9600
    $17 HRASM Members; $$22 Non-Members
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    In this interactive session, participants will look at themselves from the perspective of the C-Suite to better understand the business value communication challenges they face.  They will see how almost 200 HR tasks, services and products connect to the Profit & Loss statement, and they will leave with a clear understanding of the differences between HR Functions, HR Tactics, HR Strategies, and Business Strategies.  The session will “build” an HR Value Roadmap, which participants will receive a copy of.  And in conclusion, participants will be given several essential “selling” and “value communication” technique principles for dealing with Executive leadership in businesses.


    • Learn how NOT to be seen as “overhead” or “the paper pushing compliance police” in the eyes of a CEO  - your CEO for HR practitioners, or a Client’s CEO for HR consultants.
    • Learn how almost 200 HR tasks, services, and products connect up through 11 HR Tactics, and up through 7 HR Strategies, ultimately up to the 7 (yes 7!) parts of the P&L.
    • Learn the “HOW” communication technique for addressing CEOs and upper management, versus the “WHY” communication technique.
    • Attendees will receive a handout copy of 4-Profit-HR’s (copyrighted) HR Value Roadmap.


    Rob Blunt, President of 4-Profit-HR and PEO Consulting Group

    Rob has spent 26 years on the “sales” side of Human Resources. He is an HR Value Communications Consultant and Trainer, who has facilitated custom HR Sales Training and Sales System Consulting to over 90 firms. He authors the complimentary HR Outsourcing Sales Tip of the Week.

    Rob's passion is to help HR employees and HR Consultants more effectively impact their respective company’s & client’s profits, and to help promote the HR Profession and facilitate its earning of the highest level of business-value recognition it deserves.

    This meeting is PENDING recertification credits toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

    The use of this seal is not an endorsement by the HR Certification Institute of the quality of the activity. It means that this activity has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.


    Lunch will consist of your choice of sandwich or salad and an assortment of beverages. Sandwiches are served with a pasta salad, dill pickle spear, chips, and a cookie. Salads are served with a cookie.


    NOTE: This was the January rescheduled meeting and re-registration was required. Prior registrants who paid and re-register were not required to remit another payment. Prior registrants who paid and cannot attend this rescheduled meeting will receive a refund check.


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